Page 72 - Plastics News August 2024
P. 72

BUSINESS NEWS




          TOMRA Recycling Sorting will be joined on stand       just 0.8 square metres and features plug-and-
          by the start-up PolyPerception which offers AI-       play installation for seamless set-up and a large
          based waste flow monitoring, with TOMRA hav-          21.5" touch display for improved ease of use for
          ing acquired a 25% stake in PolyPerception earli-     consumers.
          er this year. TOMRA’s advanced material sorting
          systems and cloud-based monitoring solution,          Terry Keyworth, sales manager UK and Ireland at
          TOMRA Insight, combined with PolyPerception’s         TOMRA Recycling Sorting, commented: “We’re
          innovative waste analysis solution are enabling       looking forward to being back at RWM again this
          PET recyclers and sorting plants to optimise the      year. It’s always a great networking opportunity
          entire recycling process and material flow.           which attracts a vast range of professionals from
                                                                across the waste management industry. The
          Over on stand ME-E203, experts from TOMRA             show is an ideal platform for us to highlight our
          Collection will be demonstrating the TOMRA B5         latest product developments and talk to existing
          Combi, a compact, standalone reverse vending          and potential customers about the many ways
          machine which collects plastic bottles and cans.      in which we can optimise resource recovery and
          The machine can be equipped with one or two           help close the loop on a vast range of materials.”
          bins, for separated or commingled material col-                              SOURCE – INTERPLAS INSIGHTS
          lection. The TOMRA B5 Combi has a footprint of


          Shell quietly backs away from pledge to increase

          ‘advanced recycling’ of plastics



                nergy giant promised to turn 1m tonnes of       Louisiana chemical plants for the first time. And
                plastic waste into oil each year, but now       it began publicizing a new goal for the technol-
          Esays goal is unfeasible                              ogy: “Our ambition is to use 1m tonnes of plastic
                                                                waste a year in our global chemicals plants by
          The energy giant Shell has quietly backed away        2025.”
          from a pledge to rapidly increase its use of “ad-
          vanced recycling”, a practice oil and petrochem-      But recently, the company rolled back that prom-
          ical producers have promoted as a solution to         ise with little fanfare: “[I]n 2023 we concluded
          the plastics pollution crisis.                        that the scale of our ambition to turn 1m tonnes
                                                                of plastic waste a year into pyrolysis oil by 2025
          “Advanced” or “chemical” recycling involves           is unfeasible,” it said in its 2023 sustainability re-
          breaking down plastic polymers into tiny mol-         port, published in March.
          ecules that can be made into synthetic fuels or
          new plastics. The most common form, pyrolysis,        Reached for comment, a Shell spokesperson,
          does so using heat.                                   Curtis Smith, said: “Our ambition, regardless of
                                                                regulation, is to increase circularity and move
          Shell has invested in pyrolysis since 2019, touting   away from a linear economy to one where prod-
          it as a way to slash waste. That year, the com-       ucts and materials are reused, repurposed and
          pany used oil made via pyrolysis in one of its        recycled.”



             74   PLASTICS NEWS                                                                     August 2024
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