Page 61 - Plastics News August 2024
P. 61
INTERNATIONAL NEWS
markets where parents shop.” both recycling and their personal roles,” the or-
ganization wrote in the case study.
In another example, the guide highlights efforts
by the Massachusetts state recycling organiza- That effort included MassRecycle board mem-
tion, MassRecycle, to counter the “negative in- bers giving media interviews with a formulated
fluence of recycling misinformation in the me- approach: They would vet the media outlet to
dia.” This came after a wave of public attention ensure they felt it would provide a balanced ar-
on problems within the recycling world in 2022, ticle, they would avoid acronyms, they would
including from a Greenpeace report and the re- clearly lay out industry background information,
sulting coverage in an NPR story. MassRecycle and they would limit their discussion to recycling
was concerned the news coverage would mis- within Massachusetts.
lead local residents into believing the bulk of
their recyclables were not being correctly pro- NERC says the supply guide will be a living re-
cessed, so the organization began a coordinat- source that will expand as more case studies
ed effort to respond. come in.
Source – RESOURCE RECYCLING
“Media stories implying that recycling is land-
filled led to the need for professionals to defend
Entries open early for Plastics Recycling Awards
Europe 2025
Key Highlights: chain in Europe are invited to enter.
♦ The Plastics Recycling Awards Europe 2025 The seven award categories cover key areas of
are now open for entries, covering key areas plastics recycling innovation and the major mar-
of plastics recycling innovation and the ma- ket applications for the circular use of plastics.
jor market applications for the circular use of They are:
plastics.
♦ Plastics Recycling Ambassador
♦ Participants from every part of the plastics
recycling chain in Europe are invited to en- ♦ Automotive, Electrical or Electronic Product
ter. ♦ Building & Construction Product
♦ Award winners will be announced on the ♦ Household & Leisure Product
second day of the Plastics Recycling Show
Europe which takes place at the RAI, Am- ♦ Plastic Packaging Product
sterdam from 1 to 2 April 2025. ♦ Product Technology Innovation
Earlier than usual, the Plastics Recycling Awards ♦ Recycling Machinery Innovation
Europe 2025 are now open for entries. Partici-
pants from every part of the plastics recycling Brand owners, retailers, product manufacturers,
August 2024 PLASTICS NEWS 63
