Page 64 - Plastics News February 2017

Product NEWS
Reflective colour communications system for the converting industry
Getting a metallic sheen on a non-metallic substrate
sounds rather uncanny, but owing to the reflective
colour communication system offered by the Cylinders
Business of India’s largest multinational flexible packaging to end flexible packaging materials and solution company
materials and solution company Uflex, this has become a
reality. Metallic effect on non-metallic substrates can be
achieved by reflective colour communication technology
that works in combination of a Specialised Pre Press
Software and Special Laser Engraving Hardware.
This effect is attained by manufacturing a special
Rotogravure Cylinder (may or may not be in place of
a white cylinder) that uses normal transparent gold/
transparent silver inks or lacquer inks. The customised
software ensures that the dots are precisely distributed
throughout the design so as to produce a homogeneous
metallic effect which shimmers better than printing
done by some of the costliest metallic inks on metallic
substrates/laminates. Getting the same effect through
specialized metallic inks can make conversion costs hit
through the roof.
Some benefits of this technology are: Reduction of
Laminate Cost for End Customer, Reduced Ink GSM, No
additional capital expenditure: Cost Effective Flexibility:
This technology is adaptable for future substrates, inks
and coatings.Commenting about the special reflective
colour communication technology, Mr. Ashok Chaturvedi,
Chairman & Managing Director Uflex Limited said, “With
the help of the special reflective colour communication
technology, we are adding immense value to the process
of converting. Such progressive value addition throughout
the chain eventually results in an aesthetically unique and
functionally superior packaging. The Packaging/Converting
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Business Vertical at Uflex has already tried and tested this
technology which makes us confident to offer this solution
to converters outside Uflex. Being a fully integrated end
we as a principle always test our products internally and
market them only upon being adequately satisfied with
the performance.
Next step forward for stand-up
pouches
Total, Windmöller & Hölscher and Coveris collaborated
along the value chain from resin to final product to
create a perfect stand-up pouch. Increase in the number
of uses for stand-up pouches as well as the overall
increase in demand for them explains the IMPORTANCE
of this packaging solution to brand owners and
consumers.Total Lumicene
Supertough®, a specially
designed metallocene
polyethylene resin, is
the latest evolution in
product development for
film extrusion. It generates
added value with its
superior mechanical
properties, downgauging
potential, excellent
bubble stability and peak output. These characteristics
have encouraged numerous customers and brand owners
to adopt the Lumicene Supertough® solution for stand-
up pouches as a new flexible packaging option. Total,
Windmöller & Hölscher and Coveris are leaders in their
respective fields providing, together, the perfect solution
with each collaborator dedicated to delivering their part:
the right formula for 25% downgauging potential with
Total’s new Lumicene Supertough® grade; the optimal
machine setup for highest output with Windmöller &
Hölscher’s machinery and software; and, for this project,
Coveris’ lamination and pouch making expertise.