Page 72 - Plastics News September 2024
P. 72
PRODUCT NEWS
ten brand partners and packaging and recycling
specialist ALPLA, the company has developed a
fully recyclable solution. The reusable PET bot-
tle, with a volume of 300 millilitres, is available in
clear, milky white and brown versions. It is suit-
able for all caps and can also be used as a shat-
terproof alternative for toiletries in the shower.
Further formats are planned.
"With its wealth of knowledge, the ALPLA de-
From September, the first manufacturers in Ger- velopment team provided us with significant
many will present cosmetics and care products support in implementing the brand and reusable
in PET containers from the zerooo reusable sys- packaging requirements. We are proud to have
tem, with Austria following suit in October. In ad- succeeded in integrating the individual serialisa-
dition to SEA ME’s own brand, these include so- tion of bottles directly into the production pro-
dasan, i+m Naturkosmetik, Speick, Denttabs, 4 cess for the first time. This innovation enables
people who care and Aveo from Müller. Empties groundbreaking data applications for packaging
can be returned to the approximately one thou- in the context of reuse," explained Mirko War-
sand collection points of zerooo retail partners aszik, director of supply chain and co-founder of
for a deposit of €0.50. zerooo at SEA ME GmbH.
Reusable PET boosts the plastics cycle Innovative serialisation code: transparency
and quality
As a globally active packaging manufacturer and
recycling specialist, ALPLA is promoting closed Each zerooo reusable PET bottle is unique. A la-
‘bottle-to-bottle’ cycles with its own plants. The ser-engraved 2D data matrix code – the zerooo
company contributes its expertise as a system ID – provides information about the content and
supplier and also supports customers with de- circulation history. "The digital labelling enables
sign. The zerooo reusable PET bottle was devel- transparency and ensures the quality of the bot-
oped in tandem with the SEA ME GmbH team at tles. By combining it with the information from
ALPLA’s in-house STUDIOa design centre at the the label, it can also be complemented with fur-
company’s headquarters in Hard. ther product data," explained Jörg Schwärzler,
senior technology manager at ALPLA. The reus-
"With “Design for Recycling”, we are setting the able PET bottle is compatible with all automatic
course early on for optimum recycling and the return systems. At the end of their life cycle, the
longest possible service life. Every detail counts bottles and caps are sorted and recycled.
when it comes to shape, colour and material.
The reusable system extends the life cycle of Source – interplas insights
the plastic bottle, saves material and reduces
its carbon footprint," emphasised Alexander
Tränkle, industrial designer at ALPLA.
72 74 PL September 2024
PLASTICS NEWSASTICS NEWS
September 2024
